Comments on: When to Take PPC Into Your Own Hands http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/ Fri, 21 Nov 2008 04:41:24 +0000 http://wordpress.org/?v=2.2.3 By: This week online marketing recap 7/6 | The Invesp Blog http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2737 This week online marketing recap 7/6 | The Invesp Blog Mon, 06 Aug 2007 03:34:48 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2737 [...] Are you thinking of running a PPC campaign? Should you do it yourself? Danielle answers when you decide to take PPC into your own hands. [...] […] Are you thinking of running a PPC campaign? Should you do it yourself? Danielle answers when you decide to take PPC into your own hands. […]

]]> By: Scot Smith http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2059 Scot Smith Tue, 03 Jul 2007 23:15:34 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2059 I've heard a lot about unexperienced business folks trying to work out PPC campaigns for themselves. The stories can get pretty interesting... Sometimes it's better to simply hire someone that knows what they're doing so long as they're not charging a million dollars an hour (I've seen people charge up to $1000 p/hour, seriously). That kind of money can be hard for a small business to compete with major corporations. I’ve heard a lot about unexperienced business folks trying to work out PPC campaigns for themselves. The stories can get pretty interesting…

Sometimes it’s better to simply hire someone that knows what they’re doing so long as they’re not charging a million dollars an hour (I’ve seen people charge up to $1000 p/hour, seriously).

That kind of money can be hard for a small business to compete with major corporations.

]]> By: jackie http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2058 jackie Tue, 03 Jul 2007 23:09:22 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2058 Ok, you said to stop and ask questions. I have been fiddling around on technorati for weeks, can't figure out how to get my links up. How do I link to your site on technorati, besides putting everything under favorites. I want a link from my blog to the sites that I most enjoy. Please help. Ok, you said to stop and ask questions. I have been fiddling around on technorati for weeks, can’t figure out how to get my links up. How do I link to your site on technorati, besides putting everything under favorites. I want a link from my blog to the sites that I most enjoy. Please help.

]]> By: msdanielle http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2055 msdanielle Tue, 03 Jul 2007 18:19:29 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2055 @jennifer - i definitely want to come visit you, i've never been to ny. thanks for all your help...gonna miss you here :( @santosh - i understand what you're saying. but i'm not sure PPC will ever be so easy to where anyone can tinker with it once and put their campaigns on auto pilot. the software may become more advanced but i'm not sure that equals "easier." but i know what you mean about "experts are experts." the experts can now be anyone who takes the time to learn the systems. @khalid - i hope everything goes well with your new advertising venture. it does only take days to get everything set up, but the trial period is those crucial days after the launch. hiring a marketing manager to learn PPC can also be a good idea since you now have a dedicated team member to monitor your ad performance. and yes i do agree that there may be small business owners who delve into PPC themselves because they sense the potential in advertising online, and could save money by not outsourcing...but they have to be able to come out with a positive ROI. anyone can do PPC, it's not impossible, but you have to know your objectives and how not to lose a lot of money (more money than if you were to hire an expert who knows the systems well, and is giving you a positive ROI) @jennifer - i definitely want to come visit you, i’ve never been to ny. thanks for all your help…gonna miss you here :(

@santosh - i understand what you’re saying. but i’m not sure PPC will ever be so easy to where anyone can tinker with it once and put their campaigns on auto pilot. the software may become more advanced but i’m not sure that equals “easier.” but i know what you mean about “experts are experts.” the experts can now be anyone who takes the time to learn the systems.

@khalid - i hope everything goes well with your new advertising venture. it does only take days to get everything set up, but the trial period is those crucial days after the launch. hiring a marketing manager to learn PPC can also be a good idea since you now have a dedicated team member to monitor your ad performance. and yes i do agree that there may be small business owners who delve into PPC themselves because they sense the potential in advertising online, and could save money by not outsourcing…but they have to be able to come out with a positive ROI. anyone can do PPC, it’s not impossible, but you have to know your objectives and how not to lose a lot of money (more money than if you were to hire an expert who knows the systems well, and is giving you a positive ROI)

]]> By: Khalid Hajsaleh http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2054 Khalid Hajsaleh Tue, 03 Jul 2007 17:48:21 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2054 An interesting post. I always assumed that PPC should be very quick to learn. When our new marketing manager joined, I asked her to learn ppc and start running our campaign. I assumed it will take about couple of weeks to get everything ready. Well, a month later, I do think we are almost ready. I do think the main reason small business owners choose to handle PPC themselves because of budget issues. Don't you think? An interesting post. I always assumed that PPC should be very quick to learn. When our new marketing manager joined, I asked her to learn ppc and start running our campaign. I assumed it will take about couple of weeks to get everything ready. Well, a month later, I do think we are almost ready. I do think the main reason small business owners choose to handle PPC themselves because of budget issues. Don’t you think?

]]> By: Santosh P http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2053 Santosh P Tue, 03 Jul 2007 16:25:23 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2053 I feel Google and Yahoo are trying their level best to let owner control everything. Incourse of time the UI, and PPC services would be so user friendly that there would be no expert need, just like a WIZARD... Becareful people.. these service guys want to eliminate the middle experts... Researches would be as easy as searches, Loans would be easy as an e-mail... This is the electronic Era... But still experts are experts.... I feel Google and Yahoo are trying their level best to let owner control everything. Incourse of time the UI, and PPC services would be so user friendly that there would be no expert need, just like a WIZARD…

Becareful people.. these service guys want to eliminate the middle experts… Researches would be as easy as searches, Loans would be easy as an e-mail…
This is the electronic Era…

But still experts are experts….

]]> By: Jennifer http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2051 Jennifer Tue, 03 Jul 2007 08:10:27 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2051 Hello miss thang, ppc=paid per click! haha! i know one thing! j/k anyways, i look forward to reading your blog and hearing about your ppc-tales. they are always comforting before bedtime :) come visit me, i would be happy to have u as a guest. Hello miss thang,
ppc=paid per click! haha! i know one thing! j/k anyways, i look forward to reading your blog and hearing about your ppc-tales. they are always comforting before bedtime :) come visit me, i would be happy to have u as a guest.

]]> By: ms danielle http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2049 ms danielle Tue, 03 Jul 2007 07:10:47 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2049 hi david, thanks for your feedback. i was hoping other people could shed some light into their experiences with ppc. your comments remind me of those who resist stopping and asking for directions... sometimes you just have to ask for help. but even still, those of us who do ppc everyday have to stop and ask for help too. it's all trial and error hi david, thanks for your feedback. i was hoping other people could shed some light into their experiences with ppc. your comments remind me of those who resist stopping and asking for directions… sometimes you just have to ask for help. but even still, those of us who do ppc everyday have to stop and ask for help too. it’s all trial and error

]]> By: David Culpepper http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2048 David Culpepper Tue, 03 Jul 2007 04:26:51 +0000 http://www.msdanielle.com/when-to-take-ppc-into-your-own-hands/#comment-2048 As the owner of two businesses, one of the things that I have learned through much trial and error is... A man has got to know his limitations. Always, always, always hire an expert to handle things that you don't fully understand. It will cost you less money in the long run. I consider PPC to be one of those things. We wasted a lot of money attempting to run our own PPC campaigns in a highly competitive market because we thought we knew what we were doing. As the owner of two businesses, one of the things that I have learned through much trial and error is… A man has got to know his limitations. Always, always, always hire an expert to handle things that you don’t fully understand. It will cost you less money in the long run.

I consider PPC to be one of those things. We wasted a lot of money attempting to run our own PPC campaigns in a highly competitive market because we thought we knew what we were doing.

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