Comments on: Tips on Buying Flat-Rate Text Ads

By: louie

louie — Tue, 04 Nov 2008 08:13:22 +0000

Nice calculations…good experimental…good idea..i’ll try it too..thanks

By: Keidric

Keidric — Tue, 12 Aug 2008 01:08:29 +0000

was reading up on flat rate text ads. you were the first link. impressive

By: ms danielle

ms danielle — Wed, 26 Mar 2008 22:23:26 +0000

hey richard, glad you got some good use out of this post. i’ve never used “goal seek” in excel but i just googled it and watched a tutorial. that’s pretty cool, it’s sort of like setting up rules in overture from what i gather. thanks, i’ll be using that in the future from now on.
as for brand vs. response advertising, i sat in on a workshop at the OMMA global conference that touched on what they called branded response advertising. i left my conf notes at my friend jeni’s house but i plan on writing up a post on it. it seems to be a direction that a lot of brand advertisers are now going toward in order to justify ad spend by producing a positive ROI on display ads. i’ll try to crank that out this week. thanks for your feedback an input!

By: Richard Kraneis

Richard Kraneis — Wed, 26 Mar 2008 21:30:32 +0000

Danielle,
I just took this wonderful article of yours with its embedded formulas and made spreadsheets out of it. I couldn’t have done it without you.
I hope you’ll drop by and visit my blog today at http://richardkraneis.typepad.com/richard_kraneis_blog/

Thanks for the online marketing education Danielle.

By: Richard Kraneis

Richard Kraneis — Mon, 10 Mar 2008 18:13:51 +0000

Great stuff Danielle.

I can’t wait to set up some of your logic in an Excel spreadsheet.

Do you ever use Excel “Goal Seek” to determine breakeven on advertising or to set targets?

I’m trying to educate one of my clients to avoid flat rate advertising that doesn’t have proveable profits. I’m at one end of the spectrum and the banner advertisers are at the other end of the spectrum telling my client that banners provide “brand lift” and that PPC logic and conversion rates don’t apply to banner advertising.

Your thoughts?

Thanks for your blog.
Richard Kraneis
Chicago, IL USA

By: Super Affiliate Blog

Super Affiliate Blog — Thu, 13 Dec 2007 04:45:30 +0000

Thanks so much! Love your idea on getting cheap traffic. You really good deep on the details.

By: TTZ, Cheap Traffic and a bottle of Jack Daniels | BCMblog - Confessions of a serial entreprenuer

Fri, 07 Dec 2007 09:40:05 +0000

[...] 2. Cheap Traffic [...]

By: Jez

Jez — Mon, 26 Nov 2007 15:00:36 +0000

No I wasn’t, but its something I will bear in mind for the future… have you done that on Pink Deals, I see there is a subscription box… would be interested to know how you get on.

By: msdanielle

msdanielle — Thu, 22 Nov 2007 19:30:24 +0000

“take with a grain of salt”
i hope you find the other information useful. it helped us make a lot of money

By: JackBook.Com

JackBook.Com — Thu, 22 Nov 2007 10:16:21 +0000

using alexa as one of the parameter would be not so wise i guess.
since we all know how accurate alexa is.
see that cashquests.com traffic is only about 500/day and they have 20k rank?

but it’s a nice math anyway,
i wish i could ask you a help to do this count for my site