The Challenges of Bringing SEO In-House
Apr 15th, 2008 by msdanielle
I came across a fantastic article while reading Search Marketing Standard magazine on my flight to San Francisco. The article’s author, Jessica Bowman, of SEMInHouse.com published a set of articles that collectively make up her In-House SEO Startup Guide. The particular topic that interested me was The In-House SEO Life Cycle (additional supporting readings here and here) and how companies overcome the challenges of bringing SEO in-house.
I recommend all of you read these articles, and feel free to pass it along to your colleagues who might be thinking about hiring an SEO consultant or creating an in-house SEO team. Bowman carefully lays out the expectations of the phases of bringing an SEO specialist into a company, how the SEO might want to approach their new team members to set about change, how departments may receive the SEO positively or negatively, and how to prepare on all sides for what could be a battle of the egos. The article is spot-on, and gives advice for all teams that will be affected by the newcomer. A major question the article addresses is, Where in the world do I put in-house SEO?
I wasn’t able to find the fully published article in any one source, so if you’re able to get a copy of the Winter 07/08 issue, it’s a great read!
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Good info
nice articles, thanks for sharing