Quick Tip for Lowering CPC in AdWords
Aug 20th, 2007 by msdanielle
Remember that once you’ve got your Google AdWords campaigns set up, don’t just leave them on auto-pilot. If you’re able to get a good quality score and high click-through rate, you can try lowering your CPC while maintaining the same or similar position.
The bottom two keywords have a Quality Score rating of Great ($.05 minimum CPC bid). With a high CTR and quality score, you can lower the CPC bid amount until the actual CPC goes down. In some instances, the average position may not change much. Once the clicks slow down significantly, you’ve reached the threshold. This technique helps you maximize your daily spend by allowing you to reap additional clicks for a lower cost and same positioning.
A friend of mine used this technique on his campaign relating to finance. His daily budget is $50, and his average CPC for a particular ad group started at $.60. He was able to achieve a high CTR and slowly lower his CPC. At this point, his CPC is $.27 and he’s receiving double the clicks (since his daily budget hasn’t changed) at the same position. Yay!
Had he left the CPC unchanged, he’d still be paying $.60 per click for no good reason other than Google can charge him that amount. But as always, using AdWords takes much testing and each keyword / campaign combination differs. Just remember that the CPC is not a static number, and can be influenced to your advantage!
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cheers to that!
How many people actually use AdWords to promote their blog?
it depends on if the blog readers can be converted into sales, or if the blogger is in need of branding his or her site (buzz). normally most personal bloggers wouldn’t need to use adwords but i’m sure it has been done. there are also other bloggers who are business bloggers and are looking for readers who might be searching for their business service.
I have never tried adwords on my current blog, but have been thinking about it. Thanks for this tip!
I’m reluctant to try Adwords, I haven’t really seen a good break down of the costs.
if you do not run an online business then chances are right now you may not need to purchase advertising. if one day you create an online business, e-commerce site, or other kind of site where you need to drive traffic to, google (adwords or natural traffic) brings in the highest volume of high quality traffic.
Good advice! It’s amazing how many people don’t know this too…
All the Best,
Terra
-www.betterforbusiness.com
So are you saying that once google lowers the cpc you should lower your bid to that amout also, and just keep going like that?