speculation seems to be that PPC costs will go up due to merging advertisers from both platforms into one engine. if the system were like AdWords, i wouldn’t see a problem since CTR and quality score have much to do with placement. if placement is mainly dependent on max CPC then there is a big problem for advertisers. I see they are saying changes will be effective in 2 years, and who knows what they will incorporate into their paid search platforms by then.

i need to have and read more discussions on this, that is for sure…

I was hoping to see you weigh in on the Microsoft-Yahoo! deal, as it seems to me that would eventually strike home for someone in your field.

The way I see it, Microsoft wants to push up the cost of bids for PPC on the combined Microhoo network. Do you and your associates feel that’s a fair read?

Some people have told me the ROI on Microsoft’s AdCenter is usually better than on Google. Do you find that to be true, at least in some verticals? If so, will seeing prices go up in the auction process really convince more businesses to advertise on Microhoo?

Please prognosticate (and I apologize for the off-topic comment — this deal has been a long-time coming and I admit unabashedly I have opposed it from the beginning).