On the Hunt for Good PPC Resources to Share
Jul 26th, 2007 by msdanielle
Today I felt like gathering some resources on PPC to share with you all. Like SEO, PPC has a lot to do with optimizing, optimizing, and more optimizing! In theory, a PPC campaign is never “done.” Factors such as industry trends, increased or decreased competition, an ad’s long-term effectiveness, and platform changes (i.e. Google implementing landing page quality score) can all affect your campaign performance. Participating in PPC requires that you stay on top of what’s going on so you’re not caught off-guard by any of these changes.
I came across a thread in the DigitalPoint Forums about click-through-rate (CTR) and clicked on one of the URLs in reference. As many of you might already know, there are lot of really crappy threads on DP, but every once in awhile, there will be something that’s pretty useful. I’ve come to terms with the fact that most of the people discussing and sharing industry secrets are publishers. So, rarely do I come across valuable advertiser information. Anyway, I recommend you to check out this great tips article on the importance of CTR, and ways to increase it for purposes of raising your landing page quality score. PayPerClickReference is one of the better sites I’ve come across for PPC tips and advice. The only statement I don’t agree with so far is this:
There are other options advertisers often get confused with pay per click ads. The first option is pay per impression. This is where the advertiser is basically paying for low-quality traffic generated by the publisher. Whether users click on their ad or not, the advertiser pays each time their ad is displayed.
I’m unsure what they mean by low-quality, since I’ve found that site-targeting through Google AdWords can give highly relevant cost-per-thousand (CPM) impression traffic. Regardless, when I find a great PPC resource, I keep it forever in my bookmarks, which is where PPCR has ended up.
Another great resource I’ve come across recently is Gordon Choi’s PPC blog. Examples of the quality of his writing appear in his articles about Effectively Managing Multiple PPC Projects and the Importance of Versatile PPC Platforms. I appreciate his earnest writing style and frank evaluation of the PPC industry. He doesn’t update daily, but the information he provides is worth the wait. Great blog!
Here are some additional references that you guys may find useful. If you have additional resources that you use to gather your PPC tips and information, please leave them in the comments section. Thanks!
- Google Adwords and Yahoo! Search — Offical blogs
- Clickz — Some great expert advice on paid search and other online marketing sectors
- PPC Discussions — On the topics of PPC, PPA and CPM
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Ok it has been released. Hey Danielle. I finished up the diagram. You can check out my new Jet Train. You are on the original list. =)
http://www.cashforcomments.com/contest-jet-train
Great post here Danielle! To be very very honest, I am so new to this that I really dont understand the whole CTR and CPM stuff so I really need to read up more this weekend on those subjects. I really like this post though…did someone say stumble?
Great list Danielle - I just stumbled it!
I was looking at your page source (assuming you were running all-in-one-seo) and noticed that you didn’t have a description written… That’s not good SEO!!
i’m already on pg 1 for ppc tips and ppc blog — i included meta kw’s tho
thanks for the stumble! i’ve stumbled ur facebook post. most likely i’ll end up joining too… *sigh*
@enkay - thanks
definitely check out the Pay Per Click Reference site. it pretty much tells you all the basics of ppc from the beginning and does a good job explaining all the details in general
@prija - thanks for the add! i’m going to go through all the trains this weekend, seems like there were a BUNCH that left the station this week!!
ok saman you have convinced me and i’ve updated my page title. thanks!
hahahaha
No worries Lady, I have noticed a big difference since using All-In-One-SEO and just thought I could help!
Now, if you could just change the tab order for the “Add Comment” button, I’d be happy - you do realize that you blog is all about making me happy, right?
you mean when you tab it goes to the add comment button instead of the top of the page? anything for you saman
this is on bobs’ site yes?
Yep, I think the latest version of the plugin is fixed - if not, it is on Bob’s Site
thanks, i wish i could chat with you someone to get some expert ( or at least someone who knows more than me ) about this type of stuff and what will work best! let me know! thanks for the jump start!
Hello Danielle. Pay Per Click Reference is my website. I can see why you disagree with my comment about pay per impression. That’s not how I intended it to come across when I was trying to describe the difference between it and PPC. I was trying to tell my visitors that traffic from PPM can be different from PPC because of how and where the ads are usually served. I decided to rewrite my pay per impression definition and not bother with the traffic comment since I couldn’t come up with a short, but clear description. Thanks for the mention on your blog. Have a great weekend.
hi Les
thanks for leaving your comments, and for the clarification. i didn’t mean it as an attack, just was unsure of the meaning of the statement. i hope my readers visit your site and are able to gain some value from it. i will be dropping by regularly as well 
@mahdi - no problem. keep visiting, i will try to share as many resources with you guys as i can. it’s pretty hard to find reliable, extensive PPC resources
I didn’t take your comments as an attack at all. I thought it was a sincere review of Pay Per Click Reference. I always appreciate thoughtful critiques. Thanks again for the mention.
Nice post! I was just asking for more resources a few days back, and here you are making it happen!
Thanks, I am currently looking for ad revenue streams for my new website (everydayfiction.com), this post should help me.
thanks again
I am compiling ppc related resources and posting how-tos and strategies on my ppcThink blog.