Internet Marketing Related Jobs Are Still on the Rise
Oct 18th, 2007 by msdanielle
A while ago I wrote an article about the perceptions of PPC vs SEO in business, and how I assumed PPC to be trailing behind SEO for particular reasons (read the article!). Well, I checked Indeed.com today to see how PPC and SEO job trends were going, and decided to throw Social Networking into the equation too. Indeed kicked back this interesting trend chart:
It appears SEO related jobs are still the highest in demand of the three specialties, but Social Networking jobs are quickly catching up. You’ll see PPC jobs growing at a slower rate of increase, but increasing nonetheless.
It’s Not Too Late To Get “In”
Since the Internet is changing and growing at such a phenomenal rate, it’s not too late to investigate whether or not a career in an internet marketing related specialty is right for you. Even the most highly skilled internet marketers have to stay on their toes and continually learn and grow, since nothing on the Internet can remain static.
PPC
Pay-per-click advertising is much like regular business, only applied to online methods of marketing. The business has a budget, the business spends this budget optimally on advertising, tracks data and revenue, and bases its projected goals on its findings. If you are good at algebra, have a great attention to detail, and are very organized, then PPC may be a career you should check out.
SEO
While PPC and SEO (search engine optimization) both require testing and optimization, SEO is less focused on the “math” portion of the business, and is more concerned with the ranking of the business. SEO is more of a craft than an innate business skill. If you enjoy seeing your sites rise in the ranks, and if you like the challenge of getting traffic for “free” (although it’s definitely not free), and you like the game of SEO, then you may want to check this out as an optional path for yourself.
Social Networking
Jobs requiring social networking skills can range from being the person who goes out and performs word-of-mouth marketing, to the guy who builds the back-end of an up-and-coming social networking site. Knowing how people use the internet, respond to solicitations, and create relationships, etc, is a booming section of internet marketing. If you use Facebook, MySpace and/or any of the other big sites, you probably have a hunch as to how you could leverage their user base (behavioral tracking, data, etc).
Why Should I Start Now?
I think a majority of internet marketers are entrepreneurial in nature, and have a vision of owning their own profit-generating web sites and retiring well before their peers. It’s possible. It’s out there. You just have to want it bad enough. Learning about the possibilities of what you can learn now in internet marketing, while it’s still growing and booming, could lead to an independent career later on down the line.
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Nice post Danielle, I like the graph and your right about getting in ! it’s not to late!
thank you, nomar! i do check Indeed every now and then to see how the industry is doing. like i always say, i’m a firm believer that there’s enough money floating around cyber space for us all to grab a cut. like nike says, just do it!
Nice look at three different segments of the market. I’ve been looking at jobs and the skills required in this area as I am much more passionate about this than what I am currently doing.
Thanks for the breakdown Danielle!
the great thing about internet marketing is that a lot of it you can learn online, and researching job requirements is doable. another great thing about these jobs is that there is a shortage of experienced individuals willing to work full-time for a company which leaves open a lot of opportunity for others. Some companies that have an internet marketing team might offer entry-level positions and hire people with very little experience and shape them accordingly. there’s a lot of flexibility. then once you’re a seasoned pro, you leave and start your own thing. Oops…did i say that out loud?
In fact i think it`s actually only the beginning. No real desire to change vocation and get into this as a full time gig …. some extra pocket money is a bonus though.
This is definitely something I will have to keep in mind. If nothing else, maybe get knowledgeable enough to do some freelance consulting.
This is great. They don’t really teach Internet marketing in schools or universities so I was forced to learn it independently – which I guess is good in terms of keeping out the competition. Haha, anyway I think we have a great-looking future. Better to get it while it’s hot.
Hi,
Great tips on internet marketing.
You Know…Making money on the internet isn’t really that hard, you just have to find a niche and find a way to work everything.
I still prefer PPC now. SEO is so full of snake oil and lies.