Friday Funny – For Internet Consultants!
Nov 30th, 2007 by msdanielle
Do you guys read MarketingSherpa? Well if you don’t, I recommend it — they publish some of the best email and online marketing tips and studies that I try to keep up on. Every once in awhile I run across something that jumps out at me and I think, I can relate to that! What I’m referring to specifically is their recent Landing Page data survey. 4,203 loyal MarketingSherpa readers answered the survey, which turned up some perplexing statistics from participants.
How many of you relate to these statistics, for one reason or another?
- 44% – Can’t measure landing page test results properly
- 35% – Use a single landing page for many traffic sources
Well the author of the post, Anne Holland, reassures us all that a lot of times, these results are not our fault! Read the blog post and let me know your reaction. I thought it was painfully humorous, and at the same time validating (i.e. she understands the agony of squandering traffic). I just want to hug Anne.
Happy Friday, everyone!
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