Comments on: Don’t Waste Your Money With PPC

By: TextLinks

TextLinks — Wed, 10 Sep 2008 07:16:03 +0000

Fantastic article …pay per click is damn waste …Google easily detects and it may result to penalize ur site …bcoz no consistency

By: Andrea

Andrea — Fri, 05 Sep 2008 16:41:52 +0000

To be honest I’ve never fully understood the whole world of Adwords etc. I started a shoe blog for women who wear large-size shoes> about 2 1/2 years. I’m slowly buy surely building my readership and now earning approximagely $200 per month via affilliate marketing, adsense and a few others. There are just so many other ways to make money. It may take a little longer, but it can be done. More than likely I will never waste my money on PPC.

By: Richard

Richard — Fri, 29 Aug 2008 15:19:38 +0000

My daughter’s ad campaign…
We’ll never know if my daughter’s ad campaign would have beat mine.
I sent the ads to the client and the client didn’t like them. It was a disappointment to my daughter (Do they want to get more clicks or not?”).
But I turned it into a lesson. When PPC consultants like us play with “house money” on advertising, we should expect that the clients will intervene and pick and choose on the ads. I told my daughter it’s the client’s money and they get to chose.
She knew it and learned the concept quickly.

PS: My daughter’s still looking to apply or double major in Statistical Decision Making and Spanish in her first job in market research in the Chicagoland area. I’m biased, but let me say she’s incredibly smart and incredibly nice. If a reader has a job lead or network lead for my daughter, contact me at rkraneis@techspectrum.com.

Thanks everyone.

By: David Oh

David Oh — Thu, 28 Aug 2008 23:33:21 +0000

Landing Page Optimization is another good book. Many of the books are too general and will differ based upon the type of traffic you receive. Optimizing a page for SEM traffic might not fly if you one day you plan on running heavy email or display campaigns. Always know what percentage of your traffic is from different channels, and consider splitting your traffic to multiple landing pages– but at the same time, if you split it too much, you’ll never be able to analyze the data with any kind of mathematical confidence.

You also need some basic stats equations to plug into your excel to measure for significance (90% 95% and so on) if you plan on doing A/B testing to measure accurately which design iteration is better.

By: WebTrafficROI

WebTrafficROI — Thu, 21 Aug 2008 14:52:06 +0000

Yes absolutely true ..i realized little later …
using ppc u can inc traffic but it wont stay for long term so there is no consistency for ur website which results low Pr And search rate

By: Jenny

Jenny — Sat, 02 Aug 2008 03:26:58 +0000

Hope my father did give me lesson about PPC. My father doesn’t even know how to turn on the computer …Lucky is your daughter.

By: Jez

Jez — Fri, 01 Aug 2008 10:57:07 +0000

Good post, I am about to order that book now, following your previous recommendation

Will let you know how I get on!

Jez

By: msdanielle

msdanielle — Thu, 31 Jul 2008 02:36:31 +0000

hi Richard, it’s great hearing from you. That’s a pretty cool little challenge that you gave to your daughter. so did she beat your CTR?
will send u an email tonight!

By: msdanielle

msdanielle — Thu, 31 Jul 2008 02:31:35 +0000

i was making money for my boss … wah wah waaahhh =/

By: Richard

Richard — Wed, 30 Jul 2008 18:09:31 +0000

Welcome back from Japan…

Last night I gave my daughter her first PPC Google related task. Design some content ads, test for CTR, and beat Dad’s best CTR. Since she’s a recent graduate from Carnegie-Mellon I thought she would enjoy the task (and probably beat my old CTR for the ad).

And last night, I was already thinking that I should give my daughter a fun Google Optimizer assignment for a client of mine.

You’re right Danielle, Web Design for ROI is a very good book. And yes, optimizing a web page for conversion is a much better idea than driving tons of traffic towards a landing page that has never been optimized.

Thanks for the reminder Danielle. Send me an email if you have a minute (it’s for my daughter).