msdanielle – just another ego blog site

This is a step-by-step guide on how to set up a Google AdWords pay-per-click (PPC) advertising campaign. I previously wrote an article on how to increase your landing page quality score, but I figured a case study on how to set up a new campaign using a site we all know and love would be [...]

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Today I get to start a new Google AdWords campaign for my client. I’m super excited because each of these opportunities lets me spend someone else’s money and see how well I can optimize out a campaign! LOL I know, super lame, right? Well, how else will you know your skills unless you can spend [...]

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With all the changes that Google has going on these days, it’s been difficult to keep up with my reading. But one article in Search Engine Roundtable grabbed my attention in particular. I thought most of you who are using either AdWords or AdSense might find this an interesting discussion, if you haven’t already heard [...]

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Over the course of the past few months, my AdBrite network campaigns have been inundated with an exponential number of fraudulent clicks — that my company has to pay for. Luckily, I have a dedicated rep who helps me monitor and control my campaigns and has assigned another of his team members to locate these [...]

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And lower your cpc… Here’s the most important tip for increasing your Google Adwords Landing Page Quality Score (LPQS): Follow Google’s guidelines. That’s it, and if you think I’m kidding, then just keep on paying $5.00 per keyword. Unfortunately, some broken campaigns just can’t be fixed, but if you’re creating a new campaign with a [...]

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