Posted in PPC Related on Sep 23rd, 2007 7 Comments »
Last Thursday, Gary and I attended a workshop at the Carlsbad Four Seasons Resort, hosted by Yahoo! Search Marketing. In an effort to garner feedback from their advertisers, they presented ideas on what changes YSM is undergoing and what updates are in the works for search. In exchange, they asked for constructive feedback from us, [...]
Posted in PPC Related on Sep 10th, 2007 11 Comments »
What is ClickRiver?
I saw this ad for ClickRiver appear on my site, and it gave me the idea to discuss who they are. ClickRiver is the advertising network that Amazon uses to display its PPC text link ads. Amazon owns the company that created the ClickRiver network, so they don’t use AdWords, or YSM, [...]
Posted in Google Related, PPC Related on Aug 21st, 2007 15 Comments »
The Question
After posting my PPC tip yesterday, a few readers asked me variations of this question: Would bloggers use AdWords to promote their blogs?
The Answer
Well there isn’t one Yes or No answer. A more targeted question might be, What types of bloggers might use AdWords to make money from their blogs?
Most personal bloggers may [...]
Posted in Google Related, PPC Related on Aug 20th, 2007 10 Comments »
Remember that once you’ve got your Google AdWords campaigns set up, don’t just leave them on auto-pilot. If you’re able to get a good quality score and high click-through rate, you can try lowering your CPC while maintaining the same or similar position.
The bottom two keywords have a Quality Score rating of Great ($.05 minimum [...]
Posted in PPC Related, Woohoo! on Aug 14th, 2007 19 Comments »
I believe in PPC. I believe PPC works. I believe that if a person or business can choose the right product to sell, PPC can help generate sales immediately when properly planned. I believe PPC is not just an SEO afterthought, but an integral part of many online business ventures that requires extensive planning and [...]
Posted in PPC Related on Jul 26th, 2007 16 Comments »
Today I felt like gathering some resources on PPC to share with you all. Like SEO, PPC has a lot to do with optimizing, optimizing, and more optimizing! In theory, a PPC campaign is never “done.” Factors such as industry trends, increased or decreased competition, an ad’s long-term effectiveness, and platform changes (i.e. Google implementing [...]
Posted in PPC Related on Jul 23rd, 2007 16 Comments »
My mentor and I had another great sit-down the other day. We discussed the question, “How do you make money online with PPC?” The simple answer: Target. No, I don’t mean become an affiliate marketer for Target, although that could make money, too. Locate your product and keep narrowing your target goals while increasing your [...]
Posted in Google Related, PPC Related on Jul 18th, 2007 20 Comments »
Were any of you surprised by the announcements of Yahoo’s disappointing second quarter earnings? I just wish Yahoo would get their game together and step it up already. I’m getting tired of this! It’s disappointing as an advertiser to only have one major reliable option for paid search. Don’t get me wrong, Yahoo and MSN [...]
Posted in Internet Related, PPC Related, Thoughts on Jul 2nd, 2007 9 Comments »
My entrepreneurial friends and I are getting to “that age” where we’re either going to make it or break it in our own business ventures soon or give up and surrender to “the man.” Personally, I don’t want to work for the man, or the woman, for that matter — I want to work for [...]
Posted in Google Related, Internet Related, PPC Related on Jun 28th, 2007 25 Comments »
There’s peanut butter and jelly. Gin and tonic. Fred and Wilma. Some things were just made for each other. The same goes for PPC (pay-per-click advertising) and SEO (search engine optimization) when competing for search engine traffic. PPC begets paid traffic, where SEO begets “natural” traffic. Not every web site out there will need both, [...]
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