Posted in PPC Related, Google Related on Aug 20th, 2007 10 Comments »
Remember that once you’ve got your Google AdWords campaigns set up, don’t just leave them on auto-pilot. If you’re able to get a good quality score and high click-through rate, you can try lowering your CPC while maintaining the same or similar position.
The bottom two keywords have a Quality Score rating of Great ($.05 minimum […]
Posted in PPC Related, Woohoo! on Aug 14th, 2007 19 Comments »
I believe in PPC. I believe PPC works. I believe that if a person or business can choose the right product to sell, PPC can help generate sales immediately when properly planned. I believe PPC is not just an SEO afterthought, but an integral part of many online business ventures that requires extensive planning and […]
Posted in PPC Related on Jul 26th, 2007 15 Comments »
Today I felt like gathering some resources on PPC to share with you all. Like SEO, PPC has a lot to do with optimizing, optimizing, and more optimizing! In theory, a PPC campaign is never “done.” Factors such as industry trends, increased or decreased competition, an ad’s long-term effectiveness, and platform changes (i.e. Google implementing […]
Posted in PPC Related on Jul 23rd, 2007 16 Comments »
My mentor and I had another great sit-down the other day. We discussed the question, “How do you make money online with PPC?” The simple answer: Target. No, I don’t mean become an affiliate marketer for Target, although that could make money, too. Locate your product and keep narrowing your target goals while increasing your […]
Posted in PPC Related, Google Related on Jul 18th, 2007 20 Comments »
Were any of you surprised by the announcements of Yahoo’s disappointing second quarter earnings? I just wish Yahoo would get their game together and step it up already. I’m getting tired of this! It’s disappointing as an advertiser to only have one major reliable option for paid search. Don’t get me wrong, Yahoo and MSN […]
Posted in PPC Related, Internet Related, Thoughts on Jul 2nd, 2007 9 Comments »
My entrepreneurial friends and I are getting to “that age” where we’re either going to make it or break it in our own business ventures soon or give up and surrender to “the man.” Personally, I don’t want to work for the man, or the woman, for that matter — I want to work for […]
Posted in PPC Related, Google Related, Internet Related on Jun 28th, 2007 24 Comments »
There’s peanut butter and jelly. Gin and tonic. Fred and Wilma. Some things were just made for each other. The same goes for PPC (pay-per-click advertising) and SEO (search engine optimization) when competing for search engine traffic. PPC begets paid traffic, where SEO begets “natural” traffic. Not every web site out there will need both, […]
Posted in PPC Related, Google Related on Jun 19th, 2007 18 Comments »
This is a step-by-step guide on how to set up a Google AdWords pay-per-click (PPC) advertising campaign. I previously wrote an article on how to increase your landing page quality score, but I figured a case study on how to set up a new campaign using a site we all know and love would be […]
Posted in PPC Related, Google Related, Just for Fun, Announcements on Jun 12th, 2007 34 Comments »
Today I get to start a new Google AdWords campaign for my client. I’m super excited because each of these opportunities lets me spend someone else’s money and see how well I can optimize out a campaign! LOL I know, super lame, right? Well, how else will you know your skills unless you can spend […]
Posted in PPC Related, Google Related, Internet Related, Thoughts on May 21st, 2007 13 Comments »
With all the changes that Google has going on these days, it’s been difficult to keep up with my reading. But one article in Search Engine Roundtable grabbed my attention in particular. I thought most of you who are using either AdWords or AdSense might find this an interesting discussion, if you haven’t already heard […]
