Posted in PPC Related, Thoughts on Nov 27th, 2007 3 Comments »
An Incomplete Scenario?
I got a great email from Chretien of SR6 who had some feedback and questions regarding my article, Tips on Buying Flat-Rate Text Ads. He helped me realize that to someone who doesn’t participate in email marketing, the scenario appears incomplete without discussing sales conversion data. I’ve paraphrased his questions, and hopefully […]
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Posted in PPC Related on Nov 18th, 2007 21 Comments »
Do you ever wonder if purchasing flat-rate text advertising on high-traffic sites works? Well the answer is Yes, they can perform extremely well, as long as you do the correct research and know your numbers. Advertisers can gain valuable, targeted, high-volume traffic if the monthly price is right. Here are some tips on how I […]
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The Scenario
Imagine you’re eight years old, and your parents own a grocery store. They sell fresh goods, produce and beverages, and household items. It’s a hot summer day and you’re bored. Being the natural-born entrepreneur that you are, you ask your parents if you can set up camp in front of their store and sell […]
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Posted in PPC Related on Oct 21st, 2007 12 Comments »
A little over a month ago, I wrote about ClickRiver, Amazon.com’s exclusive pay-per-click advertising system. Well it’s been a couple months now that I’ve been actively testing it, and I’m happy to report that as a viable PPC system, it works!
Why ClickRiver Works
ClickRiver has a great potential for advertisers because relevant ads are displayed in […]
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A while ago I wrote an article about the perceptions of PPC vs SEO in business, and how I assumed PPC to be trailing behind SEO for particular reasons (read the article!). Well, I checked Indeed.com today to see how PPC and SEO job trends were going, and decided to throw Social Networking into the […]
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Posted in PPC Related on Sep 23rd, 2007 7 Comments »
Last Thursday, Gary and I attended a workshop at the Carlsbad Four Seasons Resort, hosted by Yahoo! Search Marketing. In an effort to garner feedback from their advertisers, they presented ideas on what changes YSM is undergoing and what updates are in the works for search. In exchange, they asked for constructive feedback from us, […]
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Posted in PPC Related on Sep 10th, 2007 11 Comments »
What is ClickRiver?
I saw this ad for ClickRiver appear on my site, and it gave me the idea to discuss who they are. ClickRiver is the advertising network that Amazon uses to display its PPC text link ads. Amazon owns the company that created the ClickRiver network, so they don’t use AdWords, or YSM, […]
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The Question
After posting my PPC tip yesterday, a few readers asked me variations of this question: Would bloggers use AdWords to promote their blogs?
The Answer
Well there isn’t one Yes or No answer. A more targeted question might be, What types of bloggers might use AdWords to make money from their blogs?
Most personal bloggers may […]
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Remember that once you’ve got your Google AdWords campaigns set up, don’t just leave them on auto-pilot. If you’re able to get a good quality score and high click-through rate, you can try lowering your CPC while maintaining the same or similar position.
The bottom two keywords have a Quality Score rating of Great ($.05 minimum […]
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Posted in PPC Related, Woohoo! on Aug 14th, 2007 19 Comments »
I believe in PPC. I believe PPC works. I believe that if a person or business can choose the right product to sell, PPC can help generate sales immediately when properly planned. I believe PPC is not just an SEO afterthought, but an integral part of many online business ventures that requires extensive planning and […]
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