Posted in Announcements, PPC Related on Jan 4th, 2008 14 Comments »
I’m going to preface this post by saying that Yahoo! Search Marketing has provided a great volume of high quality traffic for my clients, and generally speaking I am satisfied with their system. With that said, today I took the Yahoo! Ambassador test…and passed…with 92%…and I’m sort of left wondering which questions I got wrong.
The [...]
Posted in Announcements, PPC Related on Jan 3rd, 2008 6 Comments »
The class action, that is. I received an email yesterday that ASK.com is in the midst of a class action lawsuit for alleged click fraud.
If you purchased online advertising from IAC Search & Media, Inc. and/or ASK Jeeves, Inc. (collectively “Askâ€) between August 1, 2005 and the present, you are a class member in a [...]
Posted in Internet Related, PPC Related on Dec 17th, 2007 18 Comments »
Dave Davis of RedFly Marketing was kind enough to answer some interview questions for me regarding his search engine marketing business, and included some tips on what to keep in mind for those of you who are thinking of branching out and creating your own consulting start-up. Thanks again, Dave!
You and your partners operate RedFly [...]
Posted in PPC Related on Dec 5th, 2007 18 Comments »
Does your business operate with or without a monthly budget cap? If you’re reaching your max, do you ever wonder how much you’d make if you pushed the limits of your spend? This is just some food for thought on PPC and the unlimited budget.
For one campaign that I ran up until July I had [...]
Posted in PPC Related on Nov 28th, 2007 5 Comments »
The clock is ticking. There’s only a few weeks left until shopping season peaks and we fall into the January gloom of reduced spending. Are you taking advantage of the spending spree that’s going on all over cyber space?
It’s not too late. If you’re running PPC campaigns for yourself or for your clients, and you [...]
Posted in PPC Related, Thoughts on Nov 27th, 2007 3 Comments »
An Incomplete Scenario?
I got a great email from Chretien of SR6 who had some feedback and questions regarding my article, Tips on Buying Flat-Rate Text Ads. He helped me realize that to someone who doesn’t participate in email marketing, the scenario appears incomplete without discussing sales conversion data. I’ve paraphrased his questions, and hopefully [...]
Posted in PPC Related on Nov 18th, 2007 23 Comments »
Do you ever wonder if purchasing flat-rate text advertising on high-traffic sites works? Well the answer is Yes, they can perform extremely well, as long as you do the correct research and know your numbers. Advertisers can gain valuable, targeted, high-volume traffic if the monthly price is right. Here are some tips on how I [...]
Posted in Announcements, PPC Related on Nov 14th, 2007 11 Comments »
The Scenario
Imagine you’re eight years old, and your parents own a grocery store. They sell fresh goods, produce and beverages, and household items. It’s a hot summer day and you’re bored. Being the natural-born entrepreneur that you are, you ask your parents if you can set up camp in front of their store and sell [...]
Posted in PPC Related on Oct 21st, 2007 12 Comments »
A little over a month ago, I wrote about ClickRiver, Amazon.com’s exclusive pay-per-click advertising system. Well it’s been a couple months now that I’ve been actively testing it, and I’m happy to report that as a viable PPC system, it works!
Why ClickRiver Works
ClickRiver has a great potential for advertisers because relevant ads are displayed in [...]
Posted in Internet Related, Networking, PPC Related on Oct 18th, 2007 9 Comments »
A while ago I wrote an article about the perceptions of PPC vs SEO in business, and how I assumed PPC to be trailing behind SEO for particular reasons (read the article!). Well, I checked Indeed.com today to see how PPC and SEO job trends were going, and decided to throw Social Networking into the [...]
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