Posted in Conferences, PPC Related on Jul 28th, 2009 4 Comments »
If you weren’t able to attend ad:tech this past spring in San Francisco, here’s a little gem that you missed. At the Meetup202 gathering hosted by the guys at Tracking202, guest speakers included Jonathan Volk, Ralph Ruckman, Paul Bourque, and Dennis Yu of BlitzLocal. In this clip, I was able to capture most of Dennis [...]
Posted in PPC Related on Mar 19th, 2009 6 Comments »
I received an email from someone at Commission Junction (CJ dot com) yesterday informing me that my Google PPC ads were appearing for trademarked keyword phrases that I’m not bidding on, and that their merchant’s keyword policy is to enforce negative keyword matching for their trademarks. More specifically, the brand is Banana Republic and basically [...]
Posted in Announcements, PPC Related on Jan 12th, 2009 6 Comments »
During the flurry of yesterday’s Meet Market activity here at Affiliate Summit West 2009, the guys at Tracking202 dot com revealed their newest product in the 202 family: Tracking202 Pro. The product is still in private beta, but ASW attendees who can hunt down the team during the conference will be allowed to join the [...]
Posted in Announcements, PPC Related on Aug 19th, 2008 4 Comments »
I received an email from AdBrite that they’re going to offer cost-per-click banner ad placements to select advertisers.
CPC Banners work just like CPC text ads on AdBrite. We’ll enter your max bid (typically 50 cents to $1.50 per click) and then our system automatically optimizes on a site-by-site basis to deliver clicks at or [...]
Posted in PPC Related on Jul 29th, 2008 11 Comments »
I mean this in the most literal sense. After reading the book Web Design for ROI, I wanted to impress upon my readers the importance of creating a web site that converts positively before spending exorbitant amounts of money driving gobs of paid traffic which may or may not return the advertising investment. First and [...]
Posted in Announcements, PPC Related on Apr 27th, 2008 2 Comments »
Do you guys recall the criticism Tracking202 originally received regarding their free pay-per-click ad tracking tool? If not, you can read up on it here. Essentially, their mistake was not that they created a poorly designed PPC tracking tool (offered to PPC managers and affiliate marketers), but that the data managed was to be hosted [...]
Posted in PPC Related on Mar 5th, 2008 12 Comments »
My specialization is in direct response PPC and flat-rate advertising. This means that I must set up an ad campaign that targets the correct user based on keywords and ad copy, or ad copy and audience, send the user to the correct landing page, and convert the user at the lowest cost-per-action (CPA) possible. So [...]
Posted in PPC Related on Mar 3rd, 2008 12 Comments »
OK, the title of this post is completely oversimplified. BUT you get the idea. The Super Affiliate Strategies session (Day 3) at ASW had a lot of discussion around PPC, which got my mind spinning. In internet marketing, you’ve got to do as Nike says…
Anyway, when “doing” PPC, make sure to test all of your [...]
Posted in Announcements, Internet Related, PPC Related on Feb 21st, 2008 2 Comments »
Many companies and individuals, including myself, are making final preparations for the upcoming Affiliate Summit West next week in Las Vegas. If you haven’t checked out who will be speaking on panel or presenting in the exhibit hall, it is an impressive mix of the top affiliate networks, expert affiliate marketers, and corporate media giants. [...]
Posted in Announcements, PPC Related on Jan 12th, 2008 8 Comments »
I knew it would happen, I knew Amazon was going to start pulling impressions from product advertisers this month, but of course it’s disappointing when you see it happening. Here’s a screen shot of my ClickRiver impressions so far this month for one particular account:
Hmmm. C’est la vie. I suppose I do see it now [...]
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