Posted in PPC Related, Announcements on Apr 27th, 2008 2 Comments »
Do you guys recall the criticism Tracking202 originally received regarding their free pay-per-click ad tracking tool? If not, you can read up on it here. Essentially, their mistake was not that they created a poorly designed PPC tracking tool (offered to PPC managers and affiliate marketers), but that the data managed was to be hosted […]
Posted in PPC Related on Mar 5th, 2008 12 Comments »
My specialization is in direct response PPC and flat-rate advertising. This means that I must set up an ad campaign that targets the correct user based on keywords and ad copy, or ad copy and audience, send the user to the correct landing page, and convert the user at the lowest cost-per-action (CPA) possible. So […]
Posted in PPC Related on Mar 3rd, 2008 12 Comments »
OK, the title of this post is completely oversimplified. BUT you get the idea. The Super Affiliate Strategies session (Day 3) at ASW had a lot of discussion around PPC, which got my mind spinning. In internet marketing, you’ve got to do as Nike says…
Anyway, when “doing” PPC, make sure to test all of your […]
Posted in PPC Related, Internet Related, Announcements on Feb 21st, 2008 2 Comments »
Many companies and individuals, including myself, are making final preparations for the upcoming Affiliate Summit West next week in Las Vegas. If you haven’t checked out who will be speaking on panel or presenting in the exhibit hall, it is an impressive mix of the top affiliate networks, expert affiliate marketers, and corporate media giants. […]
Posted in PPC Related, Announcements on Jan 12th, 2008 8 Comments »
I knew it would happen, I knew Amazon was going to start pulling impressions from product advertisers this month, but of course it’s disappointing when you see it happening. Here’s a screen shot of my ClickRiver impressions so far this month for one particular account:
Hmmm. C’est la vie. I suppose I do see it now […]
Posted in PPC Related, Announcements on Jan 4th, 2008 14 Comments »
I’m going to preface this post by saying that Yahoo! Search Marketing has provided a great volume of high quality traffic for my clients, and generally speaking I am satisfied with their system. With that said, today I took the Yahoo! Ambassador test…and passed…with 92%…and I’m sort of left wondering which questions I got wrong.
The […]
Posted in PPC Related, Announcements on Jan 3rd, 2008 6 Comments »
The class action, that is. I received an email yesterday that ASK.com is in the midst of a class action lawsuit for alleged click fraud.
If you purchased online advertising from IAC Search & Media, Inc. and/or ASK Jeeves, Inc. (collectively “Askâ€) between August 1, 2005 and the present, you are a class member in a […]
Posted in PPC Related, Internet Related on Dec 17th, 2007 18 Comments »
Dave Davis of RedFly Marketing was kind enough to answer some interview questions for me regarding his search engine marketing business, and included some tips on what to keep in mind for those of you who are thinking of branching out and creating your own consulting start-up. Thanks again, Dave!
You and your partners operate RedFly […]
Posted in PPC Related on Dec 5th, 2007 18 Comments »
Does your business operate with or without a monthly budget cap? If you’re reaching your max, do you ever wonder how much you’d make if you pushed the limits of your spend? This is just some food for thought on PPC and the unlimited budget.
For one campaign that I ran up until July I had […]
Posted in PPC Related on Nov 28th, 2007 5 Comments »
The clock is ticking. There’s only a few weeks left until shopping season peaks and we fall into the January gloom of reduced spending. Are you taking advantage of the spending spree that’s going on all over cyber space?
It’s not too late. If you’re running PPC campaigns for yourself or for your clients, and you […]
