Posted in PPC Related, Google Related on Aug 20th, 2007 10 Comments »
Remember that once you’ve got your Google AdWords campaigns set up, don’t just leave them on auto-pilot. If you’re able to get a good quality score and high click-through rate, you can try lowering your CPC while maintaining the same or similar position.
The bottom two keywords have a Quality Score rating of Great ($.05 minimum […]
Posted in Google Related, Internet Related on Aug 13th, 2007 16 Comments »
Discussing SEO, SEM, internet marketing and other such techniques is typically something I leave to the experts but, after some recent troubles on my site, I’d like to discuss one of the biggest threats to any SEO effort: web site down-time.
Over the last few weeks, large numbers of bloggers have had trouble accessing their sites […]
Posted in PPC Related, Google Related on Jul 18th, 2007 20 Comments »
Were any of you surprised by the announcements of Yahoo’s disappointing second quarter earnings? I just wish Yahoo would get their game together and step it up already. I’m getting tired of this! It’s disappointing as an advertiser to only have one major reliable option for paid search. Don’t get me wrong, Yahoo and MSN […]
Posted in PPC Related, Google Related, Internet Related on Jun 28th, 2007 24 Comments »
There’s peanut butter and jelly. Gin and tonic. Fred and Wilma. Some things were just made for each other. The same goes for PPC (pay-per-click advertising) and SEO (search engine optimization) when competing for search engine traffic. PPC begets paid traffic, where SEO begets “natural” traffic. Not every web site out there will need both, […]
Posted in PPC Related, Google Related on Jun 19th, 2007 18 Comments »
This is a step-by-step guide on how to set up a Google AdWords pay-per-click (PPC) advertising campaign. I previously wrote an article on how to increase your landing page quality score, but I figured a case study on how to set up a new campaign using a site we all know and love would be […]
Posted in PPC Related, Google Related, Just for Fun, Announcements on Jun 12th, 2007 34 Comments »
Today I get to start a new Google AdWords campaign for my client. I’m super excited because each of these opportunities lets me spend someone else’s money and see how well I can optimize out a campaign! LOL I know, super lame, right? Well, how else will you know your skills unless you can spend […]
Posted in Google Related, Just for Fun on Jun 5th, 2007 7 Comments »
Not really. This is a completely made up concept that Jason and I started throwing around the other day after I read his post “Is Google Becoming a God?” But it’s pretty funny (and scary) to imagine it happening, don’t you think? Jason says Google has returned very relevant results to just about anything he […]
Posted in Google Related, Internet Related, Announcements, Thoughts on May 30th, 2007 7 Comments »
Last week, the U.S. Federal Trade Commission opened a preliminary antitrust investigation following news of Google’s plan to acquire advertising giant DoubleClick. The New York Times article emphasizes two main points of concern. The first issue raised by privacy groups addresses the concern over the privacy of user data, which although valid, is not […]
Posted in Google Related, Internet Related, Thoughts on May 24th, 2007 28 Comments »
My mentor is a very savvy SEOer. He has a theory that one day Google will no longer use links as a means to measure site value, that instead the value of any page on the internet will be determined by user-generated data. Now let’s all think about this notion for a bit. Imagine if […]
Posted in PPC Related, Google Related, Internet Related, Thoughts on May 21st, 2007 13 Comments »
With all the changes that Google has going on these days, it’s been difficult to keep up with my reading. But one article in Search Engine Roundtable grabbed my attention in particular. I thought most of you who are using either AdWords or AdSense might find this an interesting discussion, if you haven’t already heard […]
