During the last day of ad:tech I was able to sit in on a session with Google Analytics evangelist and author or Web Analytics: An Hour a Day, Avinash Kaushik. If any of you have looked into mastering Analytics, there is a good chance you’ve heard of him or read his blog. I recommend you […]
Read Full Post »
Posted in Google Related on Apr 16th, 2008 2 Comments »
I just got out of one of Google’s presentation on Analytics, Measuring and Tracking for Success, where the speaker presented tips on using the most effective measuring reports in Analytics. Tips were very general and did not extend beyond the explanation of existing tools, however we were presented with a short list of useful Analytics […]
Read Full Post »
Posted in Google Related on Mar 19th, 2008 7 Comments »
[This guest post is written by Jason Irwin of J2fi.net]
In an effort to make up for fragmented research efforts, the European Union nodded its approval toward France’s desire to fund the next Google.
France is planning to invest €99-million ($152-million USD) with several companies, including the French technology group Thomson SA. Thomson SA, in conjunction […]
Read Full Post »
Posted in SEO, Google Related on Jan 7th, 2008 15 Comments »
Awhile back I wrote a short site review of one of my favorite SEO blogs, SEO Theory. It’s an advanced read that does take critical thinking skills to get through, which is why I really enjoy it. Michael Martinez is the author of SEO Theory, with ten years experience in search engine optimization, and he […]
Read Full Post »
Posted in Google Related on Dec 13th, 2007 16 Comments »
A few people have asked me my opinion on the subject of Google’s latest PageRank update, where many blogs became the target of the Google slap, receiving a big ole fat zero in their toolbar ranking. I didn’t have much to say at the time since I wasn’t affected, but I had an idea of […]
Read Full Post »
This is something super geeky and fun that I like to do — checking which keyword searches people use to find my site. Many of you are probably like me and get a kick out of what you find. I use Google Analytics to check my keyword traffic, which can be quite entertaining and informative. […]
Read Full Post »
Google has officially announced the launch of AdSense ads for mobile devices, claiming it is “part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere.”
Advertisers can advertise to users on the go, and publishers can earn profits from their mobile sites. At first thought, I […]
Read Full Post »
SEOMoz on Matt Cutts and NoFollows
Six questions and answers to the head of Google’s Webspam team, Matt Cutts. There’s a very interesting presentation of his answers by SEOMoz’s operator Randfish, as well as a great after discussion, with feedback from Matt Cutts himself.
What do you guys think about Google’s nofollow attribute right now? I’m mixed […]
Read Full Post »
The Question
After posting my PPC tip yesterday, a few readers asked me variations of this question: Would bloggers use AdWords to promote their blogs?
The Answer
Well there isn’t one Yes or No answer. A more targeted question might be, What types of bloggers might use AdWords to make money from their blogs?
Most personal bloggers may […]
Read Full Post »
Remember that once you’ve got your Google AdWords campaigns set up, don’t just leave them on auto-pilot. If you’re able to get a good quality score and high click-through rate, you can try lowering your CPC while maintaining the same or similar position.
The bottom two keywords have a Quality Score rating of Great ($.05 minimum […]
Read Full Post »