Comments on: Be a Part of the Action http://www.msdanielle.com/be-a-part-of-the-action/ Sun, 12 Oct 2008 03:47:43 +0000 http://wordpress.org/?v=2.2.3 By: msdanielle http://www.msdanielle.com/be-a-part-of-the-action/#comment-6729 msdanielle Sun, 06 Jan 2008 00:49:54 +0000 http://www.msdanielle.com/be-a-part-of-the-action/#comment-6729 yea i find that most of my traffic from ask.com doesn't convert at all. and trying to track the sales from their partners hasn't been an easy task. however, it's one of those things where if the client wants you to advertise on this network you have to try to optimize as best you can. yea i find that most of my traffic from ask.com doesn’t convert at all. and trying to track the sales from their partners hasn’t been an easy task. however, it’s one of those things where if the client wants you to advertise on this network you have to try to optimize as best you can.

]]> By: Alan Johnson http://www.msdanielle.com/be-a-part-of-the-action/#comment-6704 Alan Johnson Fri, 04 Jan 2008 12:49:40 +0000 http://www.msdanielle.com/be-a-part-of-the-action/#comment-6704 Indeed, while it is clear that click fraud should be taken into consideration with all PPC networks, action should definitely be taken once things get out of control, with this situation being an example. Alan Johnson Indeed, while it is clear that click fraud should be taken into consideration with all PPC networks, action should definitely be taken once things get out of control, with this situation being an example.

Alan Johnson

]]> By: Alan Johnson http://www.msdanielle.com/be-a-part-of-the-action/#comment-6703 Alan Johnson Fri, 04 Jan 2008 12:47:06 +0000 http://www.msdanielle.com/be-a-part-of-the-action/#comment-6703 Sure, ad blindness comes as a natural result of people becomming accustomed to the Web. As a webmaster, it's all trial&error until you find the placement which works best for you. Alan Johnson Sure, ad blindness comes as a natural result of people becomming accustomed to the Web. As a webmaster, it’s all trial&error until you find the placement which works best for you.

Alan Johnson

]]> By: Stefanie http://www.msdanielle.com/be-a-part-of-the-action/#comment-6697 Stefanie Fri, 04 Jan 2008 03:49:49 +0000 http://www.msdanielle.com/be-a-part-of-the-action/#comment-6697 I agree that it's part of the equation, but I found Ask.com to be overrun with nasty clickfraudsters (is that even a word?). I had several campaigns that got about 10x the daily clicks that the same campaigns (with the same ad text) were getting on Google. The conversion rate was 0%, too, compared to a healthy 5-10% on Google. And yes, there was enough data for that to be statistically significant. I realize that there is some variation from one search engine to another, but for us, it was ridiculous. The same campaigns that performed extremely well on every other engine generated hundreds of clicks with no sales on Ask. We ended up shutting down all of our campaigns when they wouldn't work with us to get the problem fixed. We were completely prepared to back up the claims with the appropriate logs, but no one I talked to there would admit that there was a problem. This lawsuit is long overdue. I agree that it’s part of the equation, but I found Ask.com to be overrun with nasty clickfraudsters (is that even a word?). I had several campaigns that got about 10x the daily clicks that the same campaigns (with the same ad text) were getting on Google. The conversion rate was 0%, too, compared to a healthy 5-10% on Google. And yes, there was enough data for that to be statistically significant.

I realize that there is some variation from one search engine to another, but for us, it was ridiculous. The same campaigns that performed extremely well on every other engine generated hundreds of clicks with no sales on Ask. We ended up shutting down all of our campaigns when they wouldn’t work with us to get the problem fixed. We were completely prepared to back up the claims with the appropriate logs, but no one I talked to there would admit that there was a problem. This lawsuit is long overdue.

]]> By: MarketingDeviant http://www.msdanielle.com/be-a-part-of-the-action/#comment-6695 MarketingDeviant Fri, 04 Jan 2008 00:35:32 +0000 http://www.msdanielle.com/be-a-part-of-the-action/#comment-6695 Imagine this is the reason for the next dot com crash? Because not many people click on ads!? Imagine this is the reason for the next dot com crash? Because not many people click on ads!?

]]> By: Alan Johnson http://www.msdanielle.com/be-a-part-of-the-action/#comment-6684 Alan Johnson Thu, 03 Jan 2008 19:44:41 +0000 http://www.msdanielle.com/be-a-part-of-the-action/#comment-6684 Let's face it, click fraud is something which needs to be included in the equation with any PPC network. While it may be possible that, in this case, there has been abuse which can justify a class action, click fraud is present everywhere, not just with these guys. Alan Johnson Let’s face it, click fraud is something which needs to be included in the equation with any PPC network. While it may be possible that, in this case, there has been abuse which can justify a class action, click fraud is present everywhere, not just with these guys.

Alan Johnson

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